BETTER THAN EXPECTED

Fred — Mon, 26 Apr 2010 14:59:40 +0000

Last week I talked to a new customer with an upcoming project and he had not done printing recently. I know he was expecting the worst. After reviewing his project and making a few suggestions to give him the most bang for the buck, we priced the printing. Well I must say he was pleasantly suprised. He was able to print more items than he expected for his budget. It feels good to be able to help a customer and give them more than them expect for the money they have. Call Franklin’s Printing if you need help on your project.

SUBMITTING ART WORK TO YOUR PRINTER

Fred — Tue, 02 Mar 2010 19:47:35 +0000

As a former printshop owner, we had many questions concerning the art work and/or pictures submitted for printing. The most confusing subject seemed to be about when art is submitted for print, why couldn’t the art department use it? There are several reasons for this. The first one was usually caused by the use of home programs that are not compatible with commercial printing equipment. Many programs used in home publishing work fine when sent to an ink jet printer. That is what they were designed to do. When a printer tries to send this same art work to his printer or plate maker, it simply does not have the setup that the more commercial printing devices need. They are designed to output to the needs of a printing press and not to a inkjet printer. Without going into all the technical aspects of the problem, let’s just say it is one of incompatiblility with equipment. Most times the customer is best served by bringing the pictures in and letting the printer’s art department set them up. Another problem area is pulling art or pictures off a web site and trying to use them in another print job. First, if the web site is privitely owned, it may be illegal to use the pictures without permission. Secondly, sometime pictures on the web is setup using very low resolution. It looks great on the screen. But when trying to use it for printing, it looks grainy. This is caused by the lack of resolution for the needs of the printing equipment. Sort of the same as the previous example but still unusuable and not the fault of the printer. When unsure what to use, just ask your printer. (Written by Fred McDonald who submits articles involving the printing business.)

Franklin's Printing

BETTER THAN EXPECTED

SUBMITTING ART WORK TO YOUR PRINTER